Ecommerce Business For Sale
Industry: Personalized Decor & Event Signage
Sales Platform: Shopify
Business Model: Direct-to-consumer online retail
Transaction Structure: Share Purchase
Asking price: $180,000
Discretionary Earnings: $143,000
Gross Revenue: $309,479
An established ecommerce brand specializing in personalized signage and custom décor products sold online to customers across North America.
The business gained significant traction during the pandemic years when demand increased for personalized home décor, wedding signage, and celebration products. Growth was driven largely through viral social media content that generated substantial organic traffic and customer demand.
In 2023 the company achieved peak performance with revenue exceeding $677,000 and strong profitability.
Over the past two years the owners gradually reduced their operational involvement while focusing on travel and a new international venture. As a result, marketing activity, particularly social media content creation, was reduced and the business has been operated largely in maintenance mode.
Despite reduced marketing activity, the business remains profitable with established products, operational systems, and a substantial social media audience.
Key Investment Highlights
• Established ecommerce brand with multi-year operating history
• Shopify platform with streamlined operations
• More than 12,000 completed Shopify orders demonstrating strong market demand
• Shopify milestone award recognizing the store’s order volume achievement
• Strong historical profitability
• Large existing social media audience
• Proven viral marketing history
• Fully remote and location-independent business
• Significant growth potential through renewed marketing activity
Financial Summary
| Year | Revenue |
| 2023 | $677,345 |
| 2024 | $556,448 |
| 2025 | $309,479 |
Revenue growth during 2023 was driven largely by viral social media exposure and strong organic demand.
Revenue declined in subsequent years as the owners reduced marketing activity while focusing on travel and a new business venture.
Seller’s Discretionary Earnings (SDE)
Seller’s Discretionary Earnings represent the total financial benefit available to an owner-operator and are calculated by adding back owner compensation and discretionary expenses to reported net income.
2023 Adjusted SDE
| Item | Amount |
| Net Income | $246,434 |
| Owner Compensation | $74,085 |
Seller’s Discretionary Earnings: $320,519
2024 Adjusted SDE
| Item | Amount |
| Net Income | $49,035 |
| Owner Compensation | $246,933 |
Seller’s Discretionary Earnings: $295,968
2025 Adjusted SDE
| Item | Amount |
| Net Profit | $27,750 |
| Owner Wages | $104,678 |
| CPP + EI | $4,829 |
| Travel | $3,135 |
| Telephone (personal) | $3,004 |
Seller’s Discretionary Earnings: $143,397
Digital Presence and Marketing Assets
The business has developed a substantial social media audience across multiple platforms which historically served as the primary driver of customer acquisition. In addition to its social media presence, the business maintains valuable owned marketing assets including an established email list, marketing content, and brand creative materials.
Main Account – 315,000 followers
Backup Account – 10,000 followers
TikTok
Main Account – 122,000 followers
Backup Account – 97,000 followers
Pinterest (Verified Merchant)
700,000 monthly views
2,000 followers
Threads
54,000 followers
YouTube
540 subscribers
Additional Marketing Assets
• Email marketing list with approximately 11,000 subscribers
• Historical social media marketing content
• Brand creative assets and product photography
• Customer database and purchase history
Website Traffic
The website currently receives approximately 4,000 unique visitors per month. Traffic historically increased during periods of active social media marketing and viral content distribution.
Customer Reputation
Customer feedback and online reviews demonstrate strong product satisfaction.
• 115 Google reviews
• 405 website product reviews
These reviews provide strong social proof and support ecommerce conversion performance.
Operations
The business is designed to operate efficiently with relatively simple workflows. Customer service is handled primarily through email.
Primary activities include:
- Coordinating production of custom products
- Shipping orders to customers
- Managing social media content
- Responding to customer inquiries via email
- Processing Shopify orders
The company employs two full‑time designers located in Colombia who work directly with customers to prepare and finalize design proofs. Each designer earns approximately $40 USD per day.
Because the business operates entirely online, it can be managed from any location.
Equipment Included
Gravotech LS1000XP industrial laser engraving and cutting machine.
It has a large 48 x 24-inch (1220 x 610mm) working area.
Business Opportunity
Low Acquisition Multiple
The business is being offered at a low earnings multiple relative to many ecommerce transactions. This provides a buyer with immediate value based on the current earnings profile of the company.
With Seller’s Discretionary Earnings of approximately $143,000 while operating in maintenance mode, the current pricing structure offers a clear opportunity for a buyer to acquire a profitable ecommerce brand at an attractive entry point.
Marketing Channel Strength and Flexibility
The business has already built a large and diversified online audience across several major platforms including Instagram, TikTok, Pinterest, and email marketing. These channels have historically driven strong organic traffic and customer demand.
Because these audiences already exist, a new owner can immediately begin leveraging them through consistent posting, paid advertising, product launches, and promotional campaigns without needing to build an audience from scratch.
The presence across multiple platforms also reduces reliance on any single marketing channel and provides flexibility in how future marketing strategies are executed.
Opportunity for a Strategic Operator
The business may be particularly attractive to buyers already operating in ecommerce, printing, engraving, or personalized product businesses.
An existing operator could integrate the business into their current infrastructure, leverage existing production capacity, and cross‑sell additional products to the established customer base and large social media audience.
This type of strategic integration could allow a buyer to grow revenue while spreading marketing and operational costs across multiple product lines.
Potential for Value Creation Over 24 Months
Given the existing audience size, established brand presence, and proven demand for the products, there is a meaningful opportunity for a new owner to rebuild traffic and sales through renewed marketing activity.
A buyer who focuses on consistent social media content, advertising, and product expansion could potentially increase revenue significantly over a relatively short time horizon. This creates an attractive opportunity for buyers seeking to grow the business and potentially reposition or resell it after a period of renewed expansion.
Reason for Sale
The owners are relocating permanently to Colombia and are exiting the ecommerce and custom signage industry entirely. Their focus is shifting to a thriving short‑term rental business which they are expanding and managing full time.
As a result of this transition and change in strategic focus the business is being offered for sale so that a new owner can continue operating and developing the brand.
