Home / Value Building

Building

Business Value

Home / Value Building

Building

Business Value

The most valuable businesses don’t just appear ready. They’re built that way. At Liquid Sunset, we help
owners strengthen their business before listing so they can attract better offers, avoid last-minute issues
and sell with confidence.

Value Building Is Strategic, Not Cosmetic

Buyers Pay for Stability, Scalability, and Independence

Real value is tied to what your business looks like when you’re no longer running it. We help you align operations, leadership, and systems with what buyers actually want.

You Don’t Need to Double Revenue to Raise Value

In many cases, improving processes, reducing risk, standardizing reporting, or even just adjusting your bookkeeping methodology can lift valuation faster than chasing new income.

Minor Changes Now Can Add Major Value Later

Small improvements to financials, staffing, and documentation can lead to significant increases in buyer confidence and sale price.

Our Approach to
Value Building

Our Approach to
Value Building

We Start with a Full Assessment

We analyze your business through the lens of a buyer. We look for strengths to highlight and issues to resolve before they become objections.

We Prioritize What Moves the Needle

You won’t get a vague to-do list. We identify high-impact changes that create real value within your timeline.

We Support Implementation or Guide Your Team

Whether you want hands-on help or just clear direction, we’ll make sure your value-building work gets done efficiently and correctly.

What Buyers Want to See Before
They Pay Top Dollar

What Buyers Want to See Before They Pay Top Dollar

Clean, Accurate Financials

No buyer wants to hunt for answers in messy reports. We help clean
and clarify your numbers so they make a strong first impression.

Operational Systems That Run Without the Owner

We help shift key tasks to staff and systems to prove your business
can operate after you exit.

Documented Processes and Contracts

From supplier agreements to employee onboarding, we help
document the parts of your business that a buyer will inherit.

Consistent Performance and Realistic Growth
Stories

Buyers want to believe in the future of your business. We help you tell
a credible, well-supported story backed by results.

Stong EBITA and SDE

Buyers pay premiums for businesses with proven, robust earnings. We help normalize and present your EBITDA and Seller’s Discretionary Earnings clearly—so your true profitability stands out
and can be verified without question.

Value Building Is the
Smartest Way to Spend
Time Before a Sale

Stronger Value, Less Stress, Better Outcomes

Owners who plan ahead walk away with more. The difference is
measurable—and worth it.

You Don’t Need Years. You Just Need Focus

Even three to six months of preparation can shift your valuation
upward and make closing easier.

Start Now, Even If You’re Not Ready to Sell Yet

The earlier we start, the more options you’ll have. Your exit doesn’t
need to be urgent to start building toward a better one.

Who We Are

Who We Are

Randall

Business Broker

Randall has spent more than 15 years helping owners exit with confidence. He understands the pressure, the timing, and the decisions involved. His role is to lead a clear, structured process that maximizes value and reduces risk.

Mike

Former Ad Agency Owner
Mike built and sold his own agency. He knows firsthand what a successful exit looks like. Now, he applies that experience to help clients attract qualified buyers with the right messaging, positioning, and marketing strategy.

Michelle

Administrator & Strategic Connector

Michelle brings people, platforms, and opportunities together. With a talent for networking and a strong presence in the business community, she helps extend our reach through real-world relationships and online visibility. From introductions to influence, Michelle helps us stay connected to the right people at the right time.

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