Exit Strategy
For Selling a Business
Start with a Plan That Works
Exit Strategy
for Selling a Business
Start with a Plan That Works
Selling your business is not just about listing it. It begins with a well-defined strategy. At Liquid Sunset, we help
you set goals, prepare the right materials, and make sure you’re in control from the very beginning.
Every Successful Sale Starts
with a Clear Exit Strategy


- Aligning Your Timeline and Goals
- Maximize Value, Minimize Regret
- Avoid the Pitfalls of Rushing to Market
What Type of Exit Strategy Is Right for You


What Type of Exit Strategy
Is Right for You

- Short-Term: Sell Fast with Minimal Changes
This includes preparing key materials, identifying motivated buyers,
and keeping the deal focused and efficient.
- Long-Term: Engineer a Higher Value Over Time
that raise value and strengthen buyer appeal. This might include streamlining
operations, improving financial reporting, or reducing owner dependency.

We Tailor Your Strategy to
Your Needs


- Owner Involvement and Transition Plans
We help clarify your role post-sale. Whether you’re stepping out immediately or staying on for a transition, it should be planned in advance.
- Staff Retention or Replacement Considerations
Buyers want continuity. We’ll help you structure staffing plans that keep the business stable and attractive to buyers.
- Staff Retention or Replacement Considerations
Buyers want continuity. We’ll help you structure staffing plans that keep the business stable and attractive to buyers.

The Sooner You Plan,
the More You Can Sell For

- Set Targets and Milestones
We establish realistic targets tied to your timeline,
so you know what needs to happen and when.
- Work Backward from Your Ideal Sale Date
Instead of reacting, we plan backward from your
desired exit, allowing time to fix issues and increase your value.
- Avoid Last-Minute Value Killers
Common issues like disorganized financials, staff departures,
or legal complications can derail a deal. We help you avoid these
with early planning.

Talk to Us Before You List or Commit to a Buyer


Early Strategy Means Better Outcomes
Getting guidance before your business is on the market helps you avoid mistakes and keeps your options open.

We Help You Navigate Offers with
Leverage

Who We Are


Mike
Former Ad Agency Owner
Mike built and sold his own agency. He knows firsthand what a successful exit looks like. Now, he applies that experience to help clients attract qualified buyers with the right messaging, positioning, and marketing strategy.

Randall
Business Broker
Randall has spent more than 15 years helping owners exit with confidence. He understands the pressure, the timing, and the decisions involved. His role is to lead a clear, structured process that maximizes value and reduces risk.

Michelle
Administrator & Strategic Connector
Michelle brings people, platforms, and opportunities together. With a talent for networking and a strong presence in the business community, she helps extend our reach through real-world relationships and online visibility. From introductions to influence, Michelle helps us stay connected to the right people at the right time.
Who We Are



Randall
Business Broker
Randall has spent more than 15 years helping owners exit with confidence. He understands the pressure, the timing, and the decisions involved. His role is to lead a clear, structured process that maximizes value and reduces risk.

Mike
Former Ad Agency Owner

Michelle
Administrator & Strategic Connector
Michelle brings people, platforms, and opportunities together. With a talent for networking and a strong presence in the business community, she helps extend our reach through real-world relationships and online visibility. From introductions to influence, Michelle helps us stay connected to the right people at the right time.