1. Executive Summary
The business operates an established real estate media company serving the London, Ontario market and surrounding service areas, including St. Thomas. The company provides photography, videography, 3D tours, and related marketing services primarily to residential real estate professionals.
Since launch in 2023, the business has demonstrated strong and consistent growth, reaching a stable operating level in 2025 with reliable recurring demand and diversified client relationships. The opportunity is offered as a share sale and is well suited for an owner operator seeking a proven, cash flowing service business with clear expansion potential.
Asking Price: $185,000
2. Business Overview
- Business Structure: Incorporated Ontario company
- Incorporation: March 2023
- Business Model: Real estate media services
- Service Area: London, Ontario and surrounding communities
- Ownership: Privately held
- Transaction Structure: Share sale
The business operates using a centralized operating platform that manages booking, pricing, client communication, billing, content processing, revision handling, and next day delivery of completed media. Finished content is delivered to clients via email the morning following the shoot, typically shortly after 7:00 AM EST, provided uploads are completed by the established evening deadline. Client revision requests, including bundled services such as unlimited digital object removal, are handled entirely through this system without additional involvement from the local operator.
The local operator focuses exclusively on field execution, on site client interaction, and maintaining service quality.
3. Services Provided
The business offers a comprehensive suite of real estate media services, including:
- Professional photography
- Videography
- 3D virtual tours
- Floor plans
- Property websites
- Virtual staging
- Aerial content
- Realtor on camera content, including full narration videos and intro or outro segments
- Twilight and premium imagery
All post production, editing, revision management, and content delivery are handled through the centralized operating platform, significantly reducing administrative and technical workload.
4. Financial Performance
Historical Performance
The business experienced a startup year in 2023, followed by a ramp up year in 2024 and strong operating performance in 2025. Growth has been driven by increasing booking density, repeat client usage, and expanding demand across the Greater London region.
For the year ended 2025:
- Reported net income (before tax): approximately $66,700
Seller’s Discretionary Earnings (SDE)
Seller’s Discretionary Earnings represent the total annual financial benefit available to a single owner operator before personal taxes and financing decisions. SDE is commonly used to value owner operated service businesses, as it normalizes earnings for owner specific and discretionary expenses.
For 2025, reported net income before tax was approximately $66,735. After adjusting for owner specific discretionary expenses, normalized Seller’s Discretionary Earnings are approximately:
- Normalized SDE: approximately $82,450
This figure represents the true earning power of the business under a typical owner operator structure.
5. Valuation Analysis
Valuation Methodology
The valuation has been prepared using a multiple of Seller’s Discretionary Earnings, which is the standard approach for established, owner operated service businesses. This method reflects how buyers typically assess risk, payback period, and ongoing owner income.
Indicated Value
Applying a multiple of 2.25x Seller’s Discretionary Earnings results in the following valuation:
- Seller’s Discretionary Earnings: approximately $82,450
- Selected multiple: 2.25x
- Indicated enterprise value: approximately $185,000
This valuation reflects normalized earnings power and includes all operating equipment required to continue the business.
6. Growth Profile and Outlook
Recent Growth Performance
The business has demonstrated strong growth since launch, with increasing booking volumes through 2024 and sustained performance throughout 2025. Demand is supported by repeat client relationships and consistent residential real estate activity in the region.
Scalable Expansion Model
The operating structure is highly scalable, with most administrative, processing, revision management, and delivery functions already systematized. As a result, adding field capacity through employee or subcontractor labor represents a significant opportunity to increase throughput and earnings without materially increasing overhead.
Territory and Demand Outlook
The Greater London region is one of Ontario’s fastest growing mid sized markets, with strong population growth, ongoing housing development, and an active real estate community. The business has successfully leveraged London’s role as a regional hub to service adjacent communities, expanding its effective catchment area while maintaining a centralized operating base.
7. Operations and Staffing
The business is currently owner operated. Day to day activities consist primarily of attending scheduled property appointments to capture photography, video, drone footage, and related media services.
Administrative workload is limited due to the centralized operating platform. A purchaser may continue operating as an owner operator or pursue growth by adding part time employees or subcontractors to increase capacity.
8. Customers and Market
The business serves a diversified base of residential real estate professionals across the Greater London region. Clients include active real estate agents, brokers, and teams who rely on consistent, high quality media services to support ongoing listing activity, resulting in meaningful repeat business rather than one off transactions.
Market dynamics including population growth, new housing construction, and steady residential turnover support continued demand for professional real estate media services.
9. Assets Included in the Sale
The assets included in the sale support turnkey operation and include the following equipment, subject to condition:
- Canon EOS RP mirrorless cameras (2 units)
- Canon RF 10–18mm lenses (2 units)
- Godox V860IIIC flashes (2 units)
- Ricoh Theta Z1 360 degree cameras (2 units)
- DJI Mini 4 Pro Fly More Combo drone
- Insta360 Flow 2 Pro gimbal
- DJI Osmo Mobile SE gimbal
- DJI Osmo Mobile 6 gimbal
- iPhone 14 Pro Max
- Camera bags, tripods, monopods, and supporting accessories
Total estimated replacement value of included equipment is approximately $10,355.
10. Liabilities and Capital Structure
Any outstanding private startup loan will be paid off by the seller at closing through transaction proceeds.
11. Transaction Structure
- Proposed structure: Share sale
- Asking price: $185,000
14. Investment Highlights
- Established and growing real estate media business
- Strong recurring client demand
- Systematized operations with limited administrative burden
- Scalable model with clear labor driven growth potential
- Turnkey asset base included
15. Summary
This opportunity represents the acquisition of a well performing, owner operated real estate media business with demonstrated earnings, strong recent growth, and clear opportunities for expansion. The business is well suited for an owner operator seeking stable cash flow within a systematized service model.
