Professional Negotiatorsfor Business Sales
Close the Deal on Your Terms
When the right offer comes in, your leverage depends on preparation, positioning, and the strength of your negotiator. At Liquid Sunset, we manage negotiations from the first signal of interest to the final signing, always with your priorities in mind.
We Focus on Two Things: Value and Time
Smart Prep Protects Your Timeline
We anticipate questions, objections, and common stall tactics so we can keep the deal moving.
Strong Packaging Attracts Stronger Offers
Well-prepared materials create confidence and reduce the excuses buyers use to lower terms.
Every Delay Is a Buyer Advantage
Time works against sellers. We act quickly and decisively to keep negotiations moving in your favour.

The Letter of Intent Sets the Tone
A Bad LOI Wastes Weeks and Destroys Leverage
We review every LOI carefully to prevent early mistakes that can lock you into poor terms.
We Push Hard to Get You the Terms You Need
This is where critical items like price, structure, timelines, and conditions are first set. We negotiate for the strongest possible version of each.
We Catch Red Flags Early
Before legal teams are involved, we identify issues that can complicate or delay closing.
No Hidden Clauses, No Surprise Concessions
We make sure your LOI is clear, direct, and built to protect your interests throughout due diligence.
Exclusivity Periods Are Deal Killers
They Chase Off Competing Buyers
Giving exclusivity too early limits your options and weakens your position.
They Hand Over All the Power
With no competition in play, buyers tend to change tone, drag timelines, and request additional concessions.
You Enter Exclusivity Only on Your Terms
We recommend exclusivity only when the deal is well-structured and the terms are fully negotiated.
We Manage Negotiations With Strategy & Purpose
We Focus on Your Interests From Start to Finish
Our job is to protect your priorities, minimize risk, and ensure every detail supports your desired outcome.
We Keep You One Step Ahead
From deal structure to closing terms, we stay ahead of potential issues so you’re never caught off guard.
You Get the Price and Terms You Need, Nothing Less
We lead negotiations to align with your goals, ensuring the final deal reflects your value and your bottom line.

We’re Not Just Advisors. We’re Closers
We Don’t Play Around, and Neither Do Our Buyers
We create urgency, establish clear expectations, and keep your deal moving forward.
Your Deal Moves Forward, On Schedule and On Strategy
We manage the timeline and the details so you can stay focused on the big picture.
The Outcome Is Simple: Favorable Terms with Maximum Leverage
We’re here to help you exit with clarity, confidence, and control over the final result.
Who We Are
