Professional
Negotiators
for Business Sales
Close the Deal on Your Terms
Professional
Negotiators
Close the Deal on Your Terms
When the right offer comes in, your leverage depends on preparation, positioning, and the strength of your
negotiator. At Liquid Sunset, we manage negotiations from the first signal of interest to the final signing, always
with your priorities in mind.
We Focus on Two Things:
Value and Time
Smart Prep Protects Your Timeline
We anticipate questions, objections, and common stall tactics so we can keep the deal moving.
Strong Packaging Attracts Stronger Offers
Strong Packaging Attracts Stronger Offers
Every Delay Is a Buyer Advantage
Time works against sellers. We act quickly and decisively to keep negotiations moving in your favour.
The Letter of Intent
Sets the Tone
The Letter of Intent
Sets the Tone
A Bad LOI Wastes Weeks and Destroys Leverage
We review every LOI carefully to prevent early mistakes that can lock you into poor terms.
We Push Hard to Get You the Terms You Need
This is where critical items like price, structure, timelines, and conditions are first set. We negotiate for the strongest possible version of each.
We Catch Red Flags Early
Before legal teams are involved, we identify issues that can complicate or delay closing.
No Hidden Clauses, No Surprise Concessions
We make sure your LOI is clear, direct, and built to protect your interests throughout due diligence.
Exclusivity Periods Are Deal Killers
No Hidden Clauses, No Surprise Concessions
They Hand Over All the Power
You Enter Exclusivity Only on Your Terms
We Negotiate Every
Detail, Without Emotion
You Stay Cool While We Play Hardball
We handle the pressure, the calls, and the posturing, so you don’t have to.
We’re Financially Disconnected, So We Stay Objective
We don’t get emotionally tied to outcomes. That lets us protect your interests with clarity and consistency.
We Shield You from Buyer Pressure and Stress
Buyers may push aggressively. We act as the buffer between you and those tactics to keep the process productive and professional.
We’re Not Just Advisors. We’re Closers
We Don’t Play Around, and Neither Do Our Buyers
We create urgency, establish clear expectations, and keep your deal moving forward.
Your Deal Moves Forward, On Schedule and On Strategy
We manage the timeline and the details so you can stay focused on the big picture.
The Outcome Is Simple: Favorable Terms with Maximum Leverage
We’re here to help you exit with clarity, confidence, and control over the final result.
Who We Are
Mike
Former Ad Agency Owner
Mike built and sold his own agency. He knows firsthand what a successful exit looks like. Now, he applies that experience to help clients attract qualified buyers with the right messaging, positioning, and marketing strategy.
Randall
Business Broker
Randall has spent more than 15 years helping owners exit with confidence. He understands the pressure, the timing, and the decisions involved. His role is to lead a clear, structured process that maximizes value and reduces risk.
Michelle
Administrator & Strategic Connector
Michelle brings people, platforms, and opportunities together. With a talent for networking and a strong presence in the business community, she helps extend our reach through real-world relationships and online visibility. From introductions to influence, Michelle helps us stay connected to the right people at the right time.
Who We Are
Randall
Business Broker
Randall has spent more than 15 years helping owners exit with confidence. He understands the pressure, the timing, and the decisions involved. His role is to lead a clear, structured process that maximizes value and reduces risk.
Mike
Former Ad Agency Owner
Michelle
Administrator & Strategic Connector
Michelle brings people, platforms, and opportunities together. With a talent for networking and a strong presence in the business community, she helps extend our reach through real-world relationships and online visibility. From introductions to influence, Michelle helps us stay connected to the right people at the right time.
